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Social Customer Service: New Metrics for Facebook
Social media is the fastest growing customer service channel. As customers continue to post their experiences on social media, they expect brands to respond. The quicker the response, the better....
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Measuring Customer Service on Twitter
As consumers leverage Twitter to provide businesses with feedback and complaints, more brands are recognizing Twitter as an important customer service channel. To help all businesses measure customer...
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5 Mistakes Every Social Media Marketer Makes
After analyzing a large amound of data on various social media marketing strategies, we came up with some of the most common mistakes social media marketers are making today. Often these slip ups can...
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4 Lessons in Social Media from a Music Festival
I just got back from Osheaga, a music festival in Montreal that we like to think of as Canada’s Coachella. When I wasn’t too busy admiring the amazing acts like Kendrick Lamar and The Black Keys, I...
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